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10 Female Founded Brands We’re Loving Right Now – Retail For The People

10 Female Founded Brands We’re Loving Right Now

10 Female Founded Brands We’re Loving Right Now

YELLA Activewear

Yella Activewear, female founded brand

YELLA Activewear is an LA-based activewear brand founded by Daniella Mizrahi with the mission to make activewear that is both luxurious and durable while using bio-based fabric technology that is innovative and sustainable.

We especially love YELLA’s buttery soft, sweat-wicking, bio-based castor bean Voyager Leggings.

Every piece in the collection is ethically made in Italy, Portugal, or Turkey at small, family-run production houses that care about every detail of the manufacturing process.

Shop in store at Wolf & Badger Los Angeles and online at 

Wisdom House

Wisdom House Candles, Female Founded Brand


Started as a vintage home decor shop in 2018, Wisdom House now produces beautiful, minimal candles that are hand cast and hand poured.

The candles smell beautiful, are environmentally friendly, and made without phthalates or toxins. We love that each product is slightly different, as the ceramic vessels, lids and trays are all made by hand in Beth's Jackson, Tennessee studio. 

Shop online at


Else Lingerie, female founded brand.

ELSE is an elevated, everyday lingerie, loungewear and swimwear brand for modern women. Ela Onur the founder of ELSE Lingerie, wants to empower both the wearer and the maker to feel beautiful.

ELSE products are handmade by women and ELSE provides education in the latest lingerie-making techniques for the women working at their in-house atelier. ELSE also uses sustainable fabrics and has a recycling program for responsible disposal of their waste. We’re currently loving the summer swim collection.

Visit their beautiful flagship store in Los Angeles or shop online at

The Giving Keys

The Giving Keys a female founded, pay it forward brand

The Giving Keys, founded by Caitlin Crosby, is a jewelry company that believe words are powerful and that every word matters so they make jewelry with inspirational words hand stamped on them. The goal is for the wearer to “embrace” the word for a season, wear it and enjoy it, then pass it on to someone they feel needs the message or encouragement more than they do.

A portion of profits are donated to Chrysalis, an LA-based nonprofit that provides support and resources to local individuals transitioning out of homelessness.

We love the Matte Black collection and have many beautiful memories working with TGK to create retail experiences that are both inviting and educational places for people to share their stories. The first one being a matte black, chalk board painted airstream jewelry store.

Shop online at 

ILIA Beauty

Ilia Beauty, a female founded make-up brand

ILIA is a clean beauty company founded by Sasha Plavsic with the mission to create products that are safe and good for your skin.

The products are described as skincare-powered, and they also focus on using sustainable packaging through recycled materials.

Some of our favorite products include their mascara, bronzer, and finishing powder.

ILIA is available at Sephora and also at



Seomthing, a female founded ceramic and glassware home goods brand

Seomthing is a brand-new small business that sells cute glassware for your morning coffee and other home accessories. Started in March of 2022,

Something’s Instagram caught our attention after seeing some of their Instagram reels featuring their unique glassware. If you’re looking for a way to up you daily coffee game, check them out!

Shop online at


Skin Fix a female founded beauty brand

Founded by Amy Risley, Skinfix is an incredible skincare brand that formulates clean, dermatologist-tested products that work to heal and protect your skin’s barrier.

We love that this brand is focused on the science behind protecting your skin.

Skinfix’s website is full of educational pages under their “Skin Nerd 101” tab, and they also have a podcast called “Total Skin Nerds” where you can learn more about skin health.

Shop at


Sthr a female founded fashion brand from New York

Sthr is a fashion brand centered on creating sustainable, fashion-forward clothing. Each piece is produced at a socially responsible and sustainable factory in New York.

Sthr chooses to do small drops of products so they can control quality and ensure they are committing to their value of sustainability. While this means pieces are often sold out, it is worth signing up for restock updates to support a small, high quality brand!

Shop at


Mejuri a female founded jewelry brand

Founder Noura Sakkijha created the jewelry brand Mejuri with the goal of celebrating and uplifting women in an industry she felt was too focused on jewelry being a gift from men.

Mejuri focuses on sustainability through 100% material and product traceability and emphasizes quality by partnering with expert jewelers around the world. They are committed to providing fine jewelry at fair prices so that they are accessible to as many people as possible.

Shop at

Purely Elizabeth

Purely Elizabeth a female founded health food brand

Elizabeth Stein founded Purely Elizabeth, a natural foods company, with the goal of providing healthier, delicious alternatives to products already on the market.

Using nutrient-rich ingredients to create non-GMO, gluten-free, organic products  are focused on consumer health.

We particularly love their delicious range of granolas.

Shop at



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