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About – Retail For The People

Our World

We've always been focused on excellent retail.

Founded in 2016 in Los Angeles, we got our start creating short-term retail experiences focused on hospitality and successful operations. As the needs of our clients grew over the last few years, so did we. But, even as our services have expanded beyond pop-ups our philosophy has remained the same - retail is always about connecting people to experiences and experiences to people (that's why we use the phrase ‘people-first.’) Our services are and will always be centered around the components of connecting great people and great retail.

We are driven by a passion for bringing people together to experience the best. We are doers, connectors, entrepreneurs, design enthusiasts, and hospitality-obsessed at our core, so everything we do is designed to enrich people’s lives because we wholeheartedly believe retail is about and for the people.

Our Founders

Are the husband and wife team, Krista Boyer Starratt and Lantz Starratt.

While Lantz, who studied entrepreneurship and economics, has the business know-how, Krista found her niche in retail many years before studying retail management and marketing at the University of Florida. She won a scholarship with the prestigious YMA FSF based on her innovative concepts to improve the retail store experience, and after graduation went on to work for numerous fashion brands in New York City and Los Angeles (John Varvatos, Kate Spade, Billy Reid, and Alchemy Works) before the idea to start Retail For The People was born.

Retail For The People is known for creating store experiences that become the ‘livingroom of the neighborhood’ and for connecting people with heart and soul to the brands who need those individuals to build and lead their teams. We like to think of ourselves as a runway for great talent to take off on their next career move and for customers shopping in the stores we touch to find the brand that is ‘so them’ they feel deeply connected and loyal to it for years and years to come. 

The Retail For The People philosophy centers around hospitality, creativity, common sense, and being kind to all.

What We do

We create retail with meaning

We create retail experiences that deeply resonate for the brands, the brand's customers, and the brand's teams in the physical space.

We make things happen

We’re operator minded, meaning our goal is to do everything we can do to deliver on the bottom line while never comprising the retail experience.

We care about the relationships we build

Since the very beginning, we've been a 'people first' business. This is something that will never change, because at the beginning and end of each day, ultimately it's the people and the relationships that are what truly matters. Retail after all, is for the people.

We Give Forward

We believe its important to invest and inspire the next generation of great retailers and brands, so we donate our time and expertise to the following organizations who work relentlessly to equip college students and retailers with the training, experience and financial support to pursue their career aspirations in the fashion and retail industry.