Our 5 Favorite Summertime Branding Trends
70’s Inspired Fonts
One of the branding trends we have noticed popping up brings back the grooviness of the 70’s. More and more brands are using fonts with a 70’s feel.
One example of this instance is Chobani’s rebrand. Designer Berton Hasebe, is responsible for Chobani’s 2017 font and branding change that sparked inspiration for many other brands (Brooke). According to Katy Fischer and Milton Un, the Chobani effect was coined to describe the influence that Chobani has on other branding (Fischer & Un). Similarly, Flesh Beauty and Verso Skincare, reference a 70’s inspired branding style (Saffron).
Drawings & Illustrations
Another branding trend we are loving is unpolished drawings on product labels. Hand drawn branding ensures uniqueness, personal, and authenticity.
Examples of hand drawn icons can be found on brands like Oatly, Minor Figures, Mailchimp and Etsy (Schenker). Oatly uses hand drawn typography on their products to create a brand persona (The Go Branding). SImilarly, other oat milk brands such as Minor Figures have adopted this strategy to their branding.
Simple sketches make your brand seem more original because it adds a hand-crafted element. Similar to a handwritten note, hand drawn logos or features add a sense of thoughtfulness and personality.
The more simple the better in minimalistic branding. Minimalism removes all unnecessary clutter and provides a sleek sophisticated look.
This branding strategy is used by many beauty and fashion brands through the use of sleek looking packaging and logos.
Examples of beauty brands using minimalism include Glossier, Living Proof, and Rare Beauty. Beauty brands are likely to use minimalism to make their products seem of higher quality.
Similarly, over the years luxury fashion brands have upgraded their logos to a more minimal style to elevate their brand image. Designers have changed their logos to sans serif fonts in order to achieve the minimalistic effect.
Minimalism creates a more cohesive look, which overall makes a brand more memorable (Smitti).
Consider using a blast from the past with the nostalgic branding trend. Brands are bringing back memorable icons, music, tv, fonts, and aesthetics to make consumers feel a certain way.
Nostalgic branding can be used to emotionally impact certain generations to bring back their fond childhood memories. The Y2K aesthetic is not just a fashion trend, but a way to remind consumers of their past. Even older generations are referenced with logos that have a vintage look.
Throwback logos are a great way to integrate this strategy into your branding efforts. Nostalgic branding is familiar and brings back a sense of comfort (Rimmer).
Personalization in branding is making a comeback with monograms. This simple branding strategy is trending especially for personal brands and businesses.
However, bigger companies can also take advantage of this branding design to add abbreviated logos to websites, social media posts, and ads.
Luxury designers have been using this trend for years, for example, Chanel and Louis Vuitton with their iconic prints (99designs team).
Monogram designs are simple yet effective, so consider using them in your branding strategy.
For more retail marketing strategies or tips that can grow your retail brand, visit the Retail for the People’s Blog.
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Branding, The Go. “Oatly and How the Branding Game Evolves.” Medium, Go / Inspiration Hub for Designers and Brand Strategists, 14 Jan. 2021, https://medium.com/thegobranding/oatly-and-how-the-branding-game-evolves-f53ddf7bb612.
Brooke, Eliza. “Why Funky '70s-Style Fonts Are Popping up on Brands like Chobani and Glossier.” Vox, Vox, 10 Apr. 2019, https://www.vox.com/the-goods/2019/4/10/18302108/noticed-70s-fonts-serifs-chobani-flesh-glossier-play.
Fischer, Katy, and Milton Un. “Type Trends: 2021 Q1 Trends by Katy & Milton.” Myfonts, https://www.myfonts.com/a/font/content/type-trends/2021-quarter-one.
Gorny, Liz. “Monga's Packaging for Brownie Points Schools in How to Do 70s Style Differently.” It's Nice That, 6 July 2022, https://www.itsnicethat.com/news/monga-brownie-points-graphic-design-060722.
Rimmer, Kelsie. “8 Brilliant Branding Trends for 2022: From Quirky Design to Playful Type.” Envato, Envato, 16 June 2022, https://www.envato.com/blog/branding-trends/#nostalgia.
Saffron. “Typography with Retro 70s Flair Is Beauty's Chicest Statement.” Saffron Sugar, 10 Apr. 2019, http://saffron-sugar.com/2019/04/10/typography-1970s-style-beauty-packaging-design/.
Schenker, Marc. “Design Trend Report: Hand-Drawn Icons - Creative Market Blog.” Creative Market, 2 Sept. 2021, https://creativemarket.com/blog/design-trend-report-hand-drawn-icons.
Smitti, Rhys. “‘Reblanding’ - the Move towards Minimalist Branding.” JBi Digital Agency, 17 Apr. 2019, https://www.jbidigital.co.uk/blog/the-move-towards-minimalist-branding/.
Team, 99designs. “8 Impactful Branding Trends for 2022.” 99designs, 99designs, 3 Dec. 2021, https://99designs.com/blog/trends/branding-trends/#3.