Retail Advisory
Fostering the retailers of tomorrow.
Retail Advisory. Expertise that brings your brand to life.
Advisory Services
Retail for the People provides advisory services to select retail owners and brands on transformative retail business strategy including brand vision, product, pricing, merchandising, placemaking, promotion, and profitability.
The team collaborates with best-in-class brands, speciality boutique owners, and creative founders across fashion, art, and design. We take pride in fostering the retailers of tomorrow.
1-1 Advisory Service
Perfect for business owners who need personalized guidance and who want a 'go-to' person to advise them through a proven process for great retail. You will get access to advice that enables you to make bold decisions that lead to long-term improvements which will help your business grow.
For RFTP's 1-1 Advisory Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true,
8 Step Framework for Excellent Retail.
1-1 Meetings take place virtually, up to 3 times a month.
Advisory Retainer Service
For retail businesses who need more frequent guidance, and would prefer to have on-demand availability to a 'go-to' person to advise and guide them in real time.
For RFTP's Advisory Retainer Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true, 8 Step Framework for Excellent Retail.
On-demand Advisory Service takes place virtually via video call, phone call, or over email with top priority.
Selected Retail Advisory Clients
Client Testimonial
YELLA Activewear
"Working with Krista & Lantz the last seven months has been instrumental in getting through 2020. As a new brand that launched in 2019 right before the pandemic, I have struggled with many of the issues plaguing young brands and scrambling to navigate through an unpredictable time period. Developing a brand comes with so many layers that RFTP has been able to peel away one at a time with patience and a library of retail knowledge. Through deep-dive workshops, I've been able to bring to life my brand story and as a founder, find my voice. It's an immense pleasure working with them and I'm excited for the challenges & rewards ahead."
Daniella Mizrahi
Owner, YELLA Activewear
West Hollywood, California
Client Testimonial
KMH Home
“We met Krista and Lantz when they happened into our shop one day. They seemed to know just about every brand we had in the shop so I asked, how do you know so much? They were modest in explaining what they do through their company RFTP and I was intrigued. We talked some more but when they left their conversation stayed with me. I have had a business for 20 years designing interiors but a retail shop for only two. I knew this was a new journey for my company and knew I was going to need help. It took a while but I made the call to RFTP and it has been a learning experience from day one! We are going on a year now working together and their knowledge, expertise and guidance has made a world of difference for me in understanding my goals, how the business should run and how to insure we are here for many years to come while having FUN doing it!”
Kathleen Franza
Owner, KMH Home & KMH Design
Atlantic Beach, Florida
Client Testimonial
The ARC
"RFTP continues to be instrumental in supporting the success of our company. Firstly, Krista is an incredibly kind-hearted person-something we take very seriously! She assisted us in structure, best practices, how to interact with our clients, and knowing our numbers! She kept us in touch with personal and company goals on an ongoing basis. We cannot recommend her and her team enough!"
Tiff Payne Malkin
Owner, The ARC
Los Angeles, California
