When Bose announced its highly anticipated collaboration with global music icon LISA, the launch demanded an experience as powerful and forward-thinking as the partnership itself. This wasn’t just a product drop—it was a cultural moment designed to captivate fans and immerse them in the world of sound and style. The activation took shape in the heart of Los Angeles in May 2025, where an immersive retail concept was designed and created by Edward Ross of Eyesight Group to showcase the Bose x LISA collection in a way that blended technology, fashion, and fandom. The space needed to do more than display earbuds—it had to tell a story, spark emotion, and create a shareable, unforgettable experience for attendees. Retail For The People was proud to bring this vision to life as an operational and experiential retail partner. Our team handled critical on-the-ground execution to ensure every detail delivered on the premium experience Bose envisioned. From staffing and training a team that could embody the Bose brand to managing event-day flow and guest experience, we made sure every visitor felt part of something special. With a sharp eye for both aesthetics and logistics, we worked closely with Bose to deliver a seamless event that honored LISA’s influence, engaged her devoted audience, and reinforced Bose’s position at the cutting edge of audio and culture. This project reflects what we do best—helping brands transform launches into moments that resonate far beyond the day of the event. Staffing & Shopper Journey On-Site Retail Operations Guest Experience Management Brand Activation Support
