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Else Lingerie – Retail For The People

Else Lingerie

'Elevate the everyday'


Ela Onur and her husband, Cenk, aim to elevate the everyday. Ela's journey began in her family's textile plant as a teenager, where she developed a strong industry background. Recognizing a significant gap in the market, she founded ELSE with a clear focus: to create lingerie that is both comfortable and stylish.

Else is headquartered in Turkey, where each piece is handcrafted with artistic precision. We were honored to partner with Else to introduce their incredible collection to the world in their first-ever retail store in Los Angeles, CA. 

Employing modern techniques and using only the finest fabrics and lace, ELSE is a world-renowned lingerie brand headquartered in Istanbul, Turkey. The collection is both modern and feminine and the pieces are made in their private atelier following old-school production techniques. It’s modern luxury.

This was the first-ever retail experience for the brand even though the label is available at 120 stores worldwide, including prestigious retail names like Net-a-Porter, Galeries Lafayette, Neiman Marcus, and Kadewe. We were able to work with Else to staff the store sales team, create the sales training handbooks, define the hospitality standards, and oversee the retail operations for the duration of the pop-up shop. We are proud to say that the pop-up experience was successful and we enjoyed partnering with Else. The pop-up was active for three months and the experience turned into a permanent location that opened on Melrose Avenue.

Retail for the People was happy to help them open their first pop-up store off Melrose Avenue in Los Angeles. Going back forth to Turkey makes it hard for busy founders to have eyes on their store. Which is why we become an extension of your team and make sure the staff and experience is on par with your brand standards.

  • Pop-Up Execution
  • Team Training
  • Strategy
  • Operations
  • Pop-Up Management
  • Staffing & Recruiting
  • Consulting

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