This 80's brand is known for their bright colors, fun patterns, and lively atmosphere. Originally Esprit De Corps, this nostalgic fashion brand started in 1968 in San Francisco, California. Esprit became known all over the world and was synonymous with many of the childhoods across children of the 1980's. The brand's logo tees and totes are seen in pictures alongside 80's hairdos and denim. Esprit eventually was sold and many of its stores and outlets closed. But, that was not the end of their story.
Coinciding with the transformative relaunch of its historic brand, we teamed up with the brand to help bring to life its pop-up activation strategy in North America, to reflect the dynamic creativity and passionate community that define Esprit. With its new creative direction and North American headquarters located in the heart of NYC, their new 'playful, modern, cool' feel embraces the deep history as well as its future ambitions.
Being their biggest store to date, Esprit was thrilled to secure the large multi-room former J-Crew store at the iconic Grove Mall in Los Angeles. Initially slated to be a 6 week pop-up, this store did so well it was extended twice and now has become a permanent store at the Grove.