This 80's brand is known for their bright colors, fun patterns, and lively atmosphere. Originally Esprit De Corps, this nostalgic fashion brand started in 1968 in San Francisco, California. Esprit became known all over the world and was synonymous with many of the childhoods across children of the 1980's. The brand's logo tees and totes are seen in pictures alongside 80's hairdos and denim. Esprit eventually was sold and many of its stores and outlets closed. But, that was not the end of their story.
Coinciding with the transformative relaunch of its historic brand, we teamed up with the brand to help bring to life its pop-up activation strategy in North America, to reflect the dynamic creativity and passionate community that define Esprit. With its new creative direction and North American headquarters located in the heart of NYC, their new 'playful, modern, cool' feel embraces the deep history as well as its future ambitions.
After the success of their first two pop-ups, Esprit acquired a coveted space located off of Greene St. in Soho. Terrazo walls and floors coupled with bright colors that they are known for along with original furniture from one of their original cafe's this store was another sight to see. Events including a private dinner for the press, as well as private shopping events kept the excitement going. This pop-up has since become a permanent store for the brand.