Design experiences Visualize strategy Create connections Activate spaces Tell stories Build community Inspire imagination Provoke response Articulate values Attract attention Nurture ideas Build relationships Activate growth

Flowerboy Project – Retail For The People

Flowerboy Project

'Flowers. Coffee. Goods.'


Sean Knibb and Stella Shirinda are the co-founders of the Flowerboy Project, a flower shop, cafe, and boutique in Venice, California. Knibb, a designer who has worked on many notable projects, including the Line Hotel, celebrity gardens, and projects with LVMH, came up with the name "Flowerboy" after spending time with his grandmother, a florist in Jamaica, as a child. Knibb and Shirinda wanted to create a way to connect with people and share things easily, and the Flowerboy Project combines the physical flower shop with a digital community. The shop also sells coffee, home goods, gifts, and electric apparel, with a focus on second-life clothing and bespoke bouquets.

Flowerboy Project is now a California staple and a must see spot for people passing through town. 

  • Store Execution
  • Store Management
  • Strategy
  • Consulting
  • Visual Merchandising