Petite Studio, a womenswear brand founded in 2016 by Jenny Wang-Howell, is renowned for its fashionable petite clothing, offering a wide range of petite dresses, sweaters, pants, and blouses. Headquartered in New York City, the brand draws inspiration from the vibrant street style of SOHO, art exhibits, and the bustling street corners of the city.
To assist Petite Studio in transitioning from an exclusively online presence to opening their first physical store, enhancing their brand visibility and providing customers with an in-person shopping experience.
Design & Buildout:
- Conceptualized and executed the design and buildout of the retail space to reflect Petite Studio's brand aesthetics and vision.
Fixtures:
- Sourced and installed all necessary fixtures, ensuring a cohesive and functional store layout.
Recruitment & Hiring:
- Recruited and hired a dedicated team to operate the new store, ensuring they aligned with the brand's values and customer service standards.
Team Training:
- Conducted comprehensive training programs to equip the new team with the skills and knowledge needed to deliver an exceptional shopping experience.
Visual Merchandising:
- Developed and implemented visual merchandising strategies to effectively showcase Petite Studio’s unique clothing line, enhancing product appeal and customer engagement.
Store Opening:
- Managed all aspects of the store opening and surrounding events, from planning to execution, creating a buzz and attracting a significant number of customers.
The launch of Petite Studio's first physical store was a resounding success. The store's design and ambiance perfectly captured the brand's essence, while the well-trained team provided outstanding customer service. The grand opening event drew considerable attention, significantly boosting brand visibility and customer footfall. This milestone not only expanded Petite Studio's market presence but also solidified its reputation as a premier destination for trendy petite fashion.
Our comprehensive approach and close collaboration with Petite Studio allowed for a seamless transition from online to offline retail, effectively driving business growth and customer satisfaction.
- Concept Ideation
- Architecture of Space
- Store Layout & Design
- Fixtures
- Visual Merchandising
- Store Staffing & Recruiting
- Staff Training
- Grand Opening
