Originally born on Australia’s Gold Coast, Princess Polly has built a cult following for its trend-driven, Gen Z-loved styles—and over the past year, the brand has made bold strides in transforming its digital dominance into a physical presence across the U.S.
In 2024, Princess Polly began opening retail stores in top-tier U.S. cities, creating experiential spaces that mirror the high-energy, fashion-forward vibe of their online world. Each store was carefully designed to reflect the brand’s playful aesthetic and deliver an IRL moment their devoted customers had long been waiting for.
Retail for the People was honored to play a key role in this next chapter of the Princess Polly story. As a trusted partner, our team supported their first U.S. store launches with strategic staffing, in-store leadership recruitment, and on-the-ground execution. We helped bring the Princess Polly energy to life through curated customer experiences and by building best-in-class retail teams who truly understood the customer and the brand. Retail For The People was proud to be a part of the Los Angeles, San Diego, Scottsdale, and Boston locations and launches.
We’re proud to have contributed to one of the most anticipated online-to-offline expansions in recent fashion history—supporting a brand that is defining what’s next in the future of fashion retail.
- Staffing
- Recruiting
- Staff Management
- Consulting
