Design experiences Visualize strategy Create connections Activate spaces Tell stories Build community Inspire imagination Provoke response Articulate values Attract attention Nurture ideas Build relationships Activate growth

Retail Advisory – Retail For The People
KMH Design & KMH Home Interior Store KMH Design & KMH Home Interior Store
Retail Advisory
Fostering the retailers of tomorrow.
Retail Advisory. Expertise that brings your brand to life.

Advisory Services

Retail for the People provides advisory services to select retail owners and brands on transformative retail business strategy including brand vision, product, pricing, merchandising, placemaking, promotion, and profitability.

The team collaborates with best-in-class brands, speciality boutique owners, and creative founders across fashion, art, and design. We take pride in fostering the retailers of tomorrow.

1-1 Advisory Service

Perfect for business owners who need personalized guidance and who want a 'go-to' person to advise them through a proven process for great retail. You will get access to advice that enables you to make bold decisions that lead to long-term improvements which will help your business grow. 

For RFTP's 1-1 Advisory Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true,
8 Step Framework for Excellent Retail.

1-1 Meetings take place virtually, up to 3 times a month.

Apply Now
Advisory Retainer Service

For retail businesses who need more frequent guidance, and would prefer to have on-demand availability to a 'go-to' person to advise and guide them in real time.

For RFTP's Advisory Retainer Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true, 8 Step Framework for Excellent Retail.

On-demand Advisory Service takes place virtually via video call, phone call, or over email with top priority.

Get Started

Selected Retail Advisory Clients

YELLA Activewear Logo
Animal House of Venice Logo
Petite Studio New York Logo
KMH Home Logo
Rogue Collective Logo
The Arc of West Hollywood Logo
Studio Seagraves Logo
Boudov Designs Diamonds Logo
Stay Pop-Up Logo
Alissa Bell Luxury Letterpress Logo
Client Testimonial
YELLA Activewear

"Working with Krista & Lantz the last seven months has been instrumental in getting through 2020.  As a new brand that launched in 2019 right before the pandemic, I have struggled with many of the issues plaguing young brands and scrambling to navigate through an unpredictable time period. Developing a brand comes with so many layers that RFTP has been able to peel away one at a time with patience and a library of retail knowledge. Through deep-dive workshops, I've been able to bring to life my brand story and as a founder, find my voice. It's an immense pleasure working with them and I'm excited for the challenges & rewards ahead."

Daniella Mizrahi
Owner, YELLA Activewear
West Hollywood, California

Yella Activewear, high performance leggings made in Italy, designed in Los Angeles
Kathleen Franza, owner of KMH Home, interior design shop in Atlantic Beach
Client Testimonial
KMH Home

“We met Krista and Lantz when they happened into our shop one day. They seemed to know just about every brand we had in the shop so I asked, how do you know so much? They were modest in explaining what they do through their company RFTP and I was intrigued.  We talked some more but when they left their conversation stayed with me.  I have had a business for 20 years designing interiors but a retail shop for only two. I knew this was a new journey for my company and knew I was going to need help.  It took a while but I made the call to RFTP and it has been a learning experience from day one!  We are going on a year now working together and their knowledge, expertise and guidance has made a world of difference for me in understanding my goals, how the business should run and how to insure we are here for many years to come while having FUN doing it!”  

Kathleen Franza 
Owner, KMH Home & KMH Design
Atlantic Beach, Florida

Client Testimonial

"RFTP continues to be instrumental in supporting the success of our company. Firstly, Krista is an incredibly kind-hearted person-something we take very seriously! She assisted us in structure, best practices, how to interact with our clients, and knowing our numbers! She kept us in touch with personal and company goals on an ongoing basis. We cannot recommend her and her team enough!"

Tiff Payne Malkin 
Owner, The ARC
Los Angeles, California

Tiff Payne Malkin, owner of the ARC Shop in Los Angeles

Let's see how far you can go with Retail Advisory Services.