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Retail Advisory – Retail For The People
Retail Advisory
We know a thing or two about retail.

Advisory Services

Retail for the People provides advisory services to select retail owners and brands on transformative retail business strategy including brand vision, product, pricing, merchandising, placemaking, promotion, and profitability.

The team collaborates with best-in-class brands, speciality boutique owners, and creative founders across fashion, art, and design. We take pride in fostering the retailers of today & tomorrow.

1-1 Advisory Service

Perfect for business owners who need personalized guidance and who want a 'go-to' person to advise them through a proven process for great retail. You will get access to advice that enables you to make bold decisions that lead to long-term improvements which will help your business grow. 

For RFTP's 1-1 Advisory Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true,
8 Step Framework for Excellent Retail.

1-1 Meetings take place virtually, up to 3 times a month.

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Advisory Retainer Service

For retail businesses who need more frequent guidance, and would prefer to have on-demand availability to a 'go-to' person to advise and guide them in real time.

For RFTP's Advisory Retainer Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true, 8 Step Framework for Excellent Retail.

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Kathleen Franza, owner of KMH Home, interior design shop in Atlantic Beach
Client Testimonial
KMH Home

“We met Krista and Lantz when they happened into our shop one day. They seemed to know just about every brand we had in the shop so I asked, how do you know so much? They were modest in explaining what they do through their company RFTP and I was intrigued.  We talked some more but when they left their conversation stayed with me.  I have had a business for 20 years designing interiors but a retail shop for only two. I knew this was a new journey for my company and knew I was going to need help.  It took a while but I made the call to RFTP and it has been a learning experience from day one!  We are going on a year now working together and their knowledge, expertise and guidance has made a world of difference for me in understanding my goals, how the business should run and how to insure we are here for many years to come while having FUN doing it!”  

Kathleen Franza 
Owner, KMH Home & KMH Design
Atlantic Beach, Florida

Voted Best Home Accessories Shop in Jacksonville Magazine

Client Testimonial
The ARC

"RFTP continues to be instrumental in supporting the success of our company. Firstly, Krista is an incredibly kind-hearted person-something we take very seriously! She assisted us in structure, best practices, how to interact with our clients, and knowing our numbers! She kept us in touch with personal and company goals on an ongoing basis. We cannot recommend her and her team enough!"

Tiff Payne Malkin 
Owner, The ARC
Los Angeles, California

Luxe Sits Down With The Arc

Tiff Payne Malkin, owner of the ARC Shop in Los Angeles
Client Testimonial
Stock Studio

Profitability Analysis
Expansion Strategy
Brand Consulting
New Website Launch
Retail Growth Map

Stephan Jones
Owner, Stock Studio
West Hollywood, California

Making Waves in West Hollywood

Client Testimonial
Animal House

"Where to start? I cannot say enough good things about Retail for the People. Krista and Lantz are truly an amazing team to work with. My store has been open for 40 years. We were definitely a shoe box and calculator type store and Krista and Lantz changed that and so much more for us. We have been working together for about 8 months and we have accomplished so much due their vast knowledge and hard work. It was almost from day one that our business started changing for the better. If I had to do it all over again, I would not hesitate a second to work with them. I am beyond grateful for them in my life and for all they have done for my store!!!"

Kaitlyn W.
Co-Owner, Animal House Venice

Venice Beach, California

Voted in the Top 20 Vintage Menswear Stores in America

Client Testimonial
Al's General Store

“Krista is a true and constant light in a very challenging landscape. One of the few reminding us that people and personalities are what make this industry special...not just profit margins and sell-through reports. The retail world needs more like Krista.”

Colin McCarthy
Creative Director, Al's General Store

Los Angeles, California

Let's see how far you can go with Retail Advisory Services.

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