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Learn more
Learn more
Retail for the People provides advisory services to select retail owners and brands on transformative retail business strategy including brand vision, product, pricing, merchandising, placemaking, promotion, and profitability.
The team collaborates with best-in-class brands, speciality boutique owners, and creative founders across fashion, art, and design. We take pride in fostering the retailers of today & tomorrow.
Perfect for business owners who need personalized guidance and who want a 'go-to' person to advise them through a proven process for great retail. You will get access to advice that enables you to make bold decisions that lead to long-term improvements which will help your business grow.
For RFTP's 1-1 Advisory Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true,
8 Step Framework for Excellent Retail.
1-1 Meetings take place virtually, up to 3 times a month.
For retail businesses who need more frequent guidance, and would prefer to have on-demand availability to a 'go-to' person to advise and guide them in real time.
For RFTP's Advisory Retainer Services, recommendations are based on a combination of years of experience in retail, sales, marketing industries as well as academic study and our tried and true, 8 Step Framework for Excellent Retail.
“We met Krista and Lantz when they happened into our shop one day. They seemed to know just about every brand we had in the shop so I asked, how do you know so much? They were modest in explaining what they do through their company RFTP and I was intrigued. We talked some more but when they left their conversation stayed with me. I have had a business for 20 years designing interiors but a retail shop for only two. I knew this was a new journey for my company and knew I was going to need help. It took a while but I made the call to RFTP and it has been a learning experience from day one! We are going on a year now working together and their knowledge, expertise and guidance has made a world of difference for me in understanding my goals, how the business should run and how to insure we are here for many years to come while having FUN doing it!”
Kathleen Franza
Owner, KMH Home & KMH Design
Atlantic Beach, Florida
Voted Best Home Accessories Shop in Jacksonville Magazine
"RFTP continues to be instrumental in supporting the success of our company. Firstly, Krista is an incredibly kind-hearted person-something we take very seriously! She assisted us in structure, best practices, how to interact with our clients, and knowing our numbers! She kept us in touch with personal and company goals on an ongoing basis. We cannot recommend her and her team enough!"
Tiff Payne Malkin
Owner, The ARC
Los Angeles, California
Profitability Analysis
Expansion Strategy
Brand Consulting
New Website Launch
Retail Growth Map
Stephan Jones
Owner, Stock Studio
West Hollywood, California
"Where to start? I cannot say enough good things about Retail for the People. Krista and Lantz are truly an amazing team to work with. My store has been open for 40 years. We were definitely a shoe box and calculator type store and Krista and Lantz changed that and so much more for us. We have been working together for about 8 months and we have accomplished so much due their vast knowledge and hard work. It was almost from day one that our business started changing for the better. If I had to do it all over again, I would not hesitate a second to work with them. I am beyond grateful for them in my life and for all they have done for my store!!!"
Kaitlyn W.
Co-Owner, Animal House Venice
Venice Beach, California
“Krista is a true and constant light in a very challenging landscape. One of the few reminding us that people and personalities are what make this industry special...not just profit margins and sell-through reports. The retail world needs more like Krista.”
Colin McCarthy
Creative Director, Al's General Store
Los Angeles, California
