Colin T. McCarthy, a native of Colorado who has expertise in overseeing retail and restaurant concepts, was tapped to lead an experiment called The Rogue Collective, located on the ground floor of a historic building in the LA Arts District, in the former punk club, Al's Bar.
Nirvana played there. Beck gigged there. Perry Farrell and Red Hot Chili Peppers also reportedly paid some dues on the small stage of Al’s Bar, located in is what is now known as the Arts District in downtown Los Angeles.
Rogue Collective, a lifestyle brand for men and women, which offers jeans, t-shirts,shoes, knits, and accessories moved into the Al's space at 305 S. Hewitt St. and gave it a whole new feel.
The space itself changed, to say the least. The boutique's entry still bears some of the original graffiti of the building’s rock ‘n’ roll days. McCarthy said the Al’s building is more than 100-years-old. At one point even being a safehouse for mobsters in Mickey Cohen’s gang. Entrepreneur Mark Verge acquired the building in 2013. He also is an investor in Rogue Collective.
It also provides gallery space to artists such as Idiot Box and Bo Spencer. McCarthy says that the place will serve as an events space and make good on its name Rogue Collective. “It’s a collective for creative artisans who want to join forces and help each other on multiple fronts. It’s a supportive, inclusive environment for established and emerging designers,” McCarthy said.
Joining the merchandise mix at Rogue Collective are indie brands Humble Ceramics, SSCY Brooklyn Bags, Double Eleven, 2120 handcrafted footwear, Jawn’s Notebooks and Skid Row Denim Academy. For those super thirsty, the shop sells Immordl Super Coffee.
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