Rosie Assoulin | Royal Poinciana Plaza, Palm Beach In February 2026, Rosie Assoulin opened her first-ever standalone retail store at the iconic Royal Poinciana Plaza in Palm Beach, marking a significant milestone for the New York-based luxury fashion house. Known for her expressive use of color, sculptural femininity, and commitment to craftsmanship, Rosie has built a brand that blends fantasy with practicality, creating pieces that feel both emotionally resonant and effortlessly wearable. Retail For The People partnered with Rosie Assoulin to support the launch through full retail staffing, building a team aligned with the brand’s elevated service standards and highly personal client experience. From leadership placement to customer-facing talent, our focus was ensuring the store opened with a team capable of delivering the warmth, polish, and luxury sensibility synonymous with the Rosie Assoulin brand. Photos by: Ori Harpaz EOR Managed Staffing Partner
