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The Wheelhouse – Retail For The People

The Wheelhouse

'Connect Community'


The Wheelhouse, started by husband and wife, Tami and Chase Spenst, wanted to build a one-stop shop for the everyday bicycle rider. After finding a space in the heart of Los Angeles’ creative community, they designed a warm and approachable indoor/outdoor space (with a service center and coffee bar) and filled it with vintage-inspired bicycles and accessories.

A hub for culture, coffee, and community, The Wheelhouse quickly became a go-to spot in downtown Los Angeles for creatives and entrepreneurs to hangout and shop. Off the beaten path this cool place was an "if you know you know" type of destination.


Friends with the owners, Retail for the People, was excited to be able to contribute to the opening of this unique store and coffee shop.
  • Consulting
  • Product Assortment
  • Strategy
  • Visual Merchandising

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